CV | Eóin Kearney

Eoin Kearney | Marketing & Brand Strategist

Strategic and creative services for 40+ clients which have included Intel, O2 and Technological University Dublin, across multiple industries such as FMCG, agri-food, entertainment and the arts
Management of sales programmes, marketing campaigns and events
Achieved 8% of national sales for 02’s Irish Student Broadband Initiative;
securing an overall increase of 32%
Streamlined clients customer management process resulting in efficiency gains of 20%
Design and creation of brand identities and related assets (e.g. graphics, video, copywriting)
Production and facilitation of marketing / brand focused training workshops

Returned to support Glendalough Distillery on an interim basis to strengthen and maintain customer satisfaction, brand development and event management during both distributor and staff transition

Played a key role in the setup of US and Irish markets, resulting in exports to another 40+ countries, business growth of 300% per annum and a company valuation of €20M+ (as of 2019)
Management of Irish market and travel retail (Dublin, Cork and Shannon Airports);
delivering sales growth of 240% and 990% respectively
Designed, developed and facilitated educational and experience programmes
for stakeholders and consumers
Successfully pioneered Glendalough’s first ‘National Sustainability Charter’
Project / event management of promotional campaigns, product launches,
trade shows and other CX activities
Management and negotiation of third-party activations, warehousing and distributor relationships
Completed studies on internal and external processes, consumer insights and new product development

Designed and developed business model, revenue streams and financial forecasting
Directed for overall marketing strategy, creative direction and brand architecture
Achieved full capacity within year one (+80%), resulting in revenue growth of over 615% (excl events)
Creation and development of events offering, which accounted for 25% of total revenue in 2018
Research, analysis and mapping of market, competitor and consumer insights
Cultivated the E.P. community through member feedback / retention and people management
Conceptualised and designed coworking, conference and common areas
Managed sourcing, negotiation and procurement of third-party service providers

One of 20 applicants chosen for overseas assignments on behalf of Irish agri-food companies which included academic block release and professional skills training
Study of emerging and potential strategic shifts in the global food industry with a strong focus on leadership themes in food and agribusiness
Creation of effective customer value propositions across a four-client portfolio
(alcohol, dairy, confectionary)
Completed client-specific R&D assignments and provided insights on client route to market strategies
Liaised with relevant distributors and importers to implement direct sales strategies
Developed and managed client-specific brand activations and training
for key accounts across the portfolio

MSc Business, Leadership & Management Practice
UCD Michael Smurfit Graduate Business School
MSc International Marketing Practice
UCD Michael Smurfit / Bord Bia (Irish Food Board)
BA Hons Communications and Public Relations
Institute of Technology, Carlow

Professional Diploma, High-Performance Sales & Business Development
UCD Michael Smurfit Graduate Business School
Professional Diploma, Advanced Management Performance
UCD Michael Smurfit Graduate Business School
Professional Diploma, Strategic Growth (Food Industry)
UCD Michael Smurfit Graduate Business School

Irish / EU Citizen, Irish Passport Holder

Full Irish / EU, B Category Driver’s license