Eoin Kearney  |  Marketing & Brand Strategist


A marketing and brand strategist with a growth mindset and passion for developing unparalleled customer experiences. I have worked internationally for companies both within established markets, as well as those entering new markets. With a healthy affinity for questioning the norm and a strong entrepreneurial spirit I have the drive to build new communities, educate consumers and ultimately identify like-minded people who embrace the brand.

Skills & Competencies

    • Leadership, People Development, Customer Experience Design, Value Proposition Design
    • Networking, Negotiation, Business Development, Critical Thinking, Digital Communications
    • Creative Direction, Copywriting, Video Editing, Graphic Design, Adobe Creative Suite, Microsoft Office

Work Experience

Feb 2020 – Present | Jun 2005 – Jun 2013

Marketing & Brand Strategist
Freelance | Various Locations

  • Strategic and creative direction for 40+ clients across multiple industries
  • Development of brand including; identity design, customer experience and internal culture
  • Production and facilitation of marketing/brand focused training workshops
  • Design/video editing for print, digital and live events
  • Web/social media development, content development, copywriting

Sep 2019 – Jan 2020

Head of Marketing
Rockstart | Amsterdam, The Netherlands

  • Influenced decisions by providing a marketing perspective as a member of the Management Team
  • Development of marketing as a support function to advance overall company value proposition
  • Design and presentation of a new framework for marketing and brand strategy
  • Alignment of the brand narrative and content ideation to create a wider communication strategy
  • Authored content and coordinated media relations approach for both in-house and external parties

Feb 2019 – Aug 2019 | Jun 2014 – Apr 2017

Senior Brand Manager / Manager, Customer Experience & Education
Glendalough Distillery | US / Europe

  • Returned to support Glendalough Distillery on an interim basis to strengthen and maintain customer satisfaction, brand development and event management during both distributor and staff transition
2014 – 2017
  • Played an integral role in the distillery’s success, which now exports to 40+ markets and is valued at €20M+
  • Instrumental to the set-up of US and Irish markets, resulting in business growth of 300% per annum
  • Established and shaped both travel retail presence and experience within Dublin, Cork and Shannon Airports
  • Management and negotiation of third-party activation, market development and distributor relationships
  • Designed, developed and delivered educational and experience programmes for stakeholders and consumers
  • Completed in-depth studies on both internal and external processes
  • Research and analysis of consumer insights, new product development
  • Successfully pioneered Glendalough’s first National Sustainability Charter
  • Represented as SME at trade/consumers fairs both at home and in export markets
  • Project Management of promotional campaigns and product launches

May 2017 – Jul 2018

Head of Marketing & Member Experience
Entrepreneurial People Co-Working Hub | Lyon, France

  • Accelerated company growth and achieved full capacity within year one, an increase of over 80%
  • Development of business model, revenue streams and financial forecasting
  • Responsible for creative direction, overall marketing strategy and brand architectures
  • Research, analysis and mapping of market, competitor and consumer insights
  • Cultivated the E.P. community through VoC, people management, leadership and member retention
  • Overhauled digital marketing approach resulting in exponential growth through SEO and Social Media
  • Managed sourcing, negotiation and procurement of third-party service providers
  • Conceptualised and designed coworking, conference and common areas

Jun 2013 – Jun 2014

Market Advisor (MSc)
Bord Bia (Irish Food Board) Marketing Fellowship | New York, USA

  • One of 20 applicants chosen for overseas assignments on behalf of Irish agri-food companies which included academic block release and professional skills training
  • Study of emerging and potential strategic shifts in the global food industry with a strong focus on leadership themes in food and agribusiness
  • Development of effective customer value propositions across a four-client portfolio
  • Completed client-specific R&D assignments related to consumer and competitor sets
  • Researched and provided insights on client route to market strategies
  • Liaised with relevant distributors and importers to implement direct sales strategies
  • Developed and managed client-specific brand activations to enhance consumer knowledge and experience
  • Formulated and delivered training for key accounts across the portfolio

Academic Education

  • MSc Business, Leadership & Management Practice
    UCD Michael Smurfit Graduate Business School
  • MSc International Marketing Practice
    UCD Michael Smurfit / Bord Bia (Irish Food Board)
  • BA Hons Communications and Public Relations
    Institute of Technology, Carlow

Professional Education

  • Professional Diploma, High-Performance Sales & Business Development
    UCD Michael Smurfit Graduate Business School
  • Professional Diploma, Advanced Management Performance
    UCD Michael Smurfit Graduate Business School
  • Professional Diploma, Strategic Growth (Food Industry)
    UCD Michael Smurfit Graduate Business School

Additional Information

Irish / EU Citizen, Irish Passport Holder

Full Irish / EU, B Category Driver’s license