Eoin Kearney  |  Marketing & Brand Strategist

Skills & Competencies

    • People Development, Customer Experience Design, Value Proposition Design, Communications
    • Creative Direction, Storytelling, Copywriting, Graphic / Video Design, Adobe CC

Work Experience

Sep 2019 – Present (NL) | Jun 2005 – Jun 2013 (IRL)

Marketing & Brand Strategist
Freelance | Netherlands / Ireland

  • Strategic and creative services for 40+ clients which have included Intel, O2 and Technological University Dublin, across multiple industries such as FMCG, agri-food, entertainment and the arts
  • Management of sales programmes, marketing campaigns and events
  • Achieved 8% of national sales for 02’s Irish Student Broadband Initiative;
    securing an overall increase of 32%
  • Streamlined clients customer management process resulting in efficiency gains of 20%
  • Design and creation of brand identities and related assets (e.g. graphics, video, copywriting)
  • Production and facilitation of marketing / brand focused training workshops

Aug 2018 – Aug 2019 | Jun 2013 – Apr 2017

Senior Brand Manager / Manager, Customer Experience & Education
Glendalough Distillery | US / Europe

2018 – 2019
  • Returned to support Glendalough Distillery on an interim basis to strengthen and maintain customer satisfaction, brand development and event management during both distributor and staff transition
2013 – 2017
  • Played a key role in the setup of US and Irish markets, resulting in exports to another 40+ countries, business growth of 300% per annum and a company valuation of €20M+ (as of 2019)
  • Management of Irish market and travel retail (Dublin, Cork and Shannon Airports);
    delivering sales growth of 240% and 990% respectively
  • Designed, developed and facilitated educational and experience programmes
    for stakeholders and consumers
  • Successfully pioneered Glendalough’s first ‘National Sustainability Charter’
  • Project / event management of promotional campaigns, product launches,
    trade shows and other CX activities
  • Management and negotiation of third-party activations, warehousing and distributor relationships
  • Completed studies on internal and external processes, consumer insights and new product development

May 2017 – Jul 2018

Head of Marketing & Member Experience
Entrepreneurial People Co-Working Hub | Lyon, France

  • Designed and developed business model, revenue streams and financial forecasting
  • Directed for overall marketing strategy, creative direction and brand architecture
  • Achieved full capacity within year one (+80%), resulting in revenue growth of over 615% (excl events)
  • Creation and development of events offering, which accounted for 25% of total revenue in 2018
  • Research, analysis and mapping of market, competitor and consumer insights
  • Cultivated the E.P. community through member feedback / retention and people management
  • Conceptualised and designed coworking, conference and common areas
  • Managed sourcing, negotiation and procurement of third-party service providers

Jun 2013 – Jun 2014

Market Advisor (MSc)
Bord Bia (Irish Food Board) Marketing Fellowship | New York, USA

  • One of 20 applicants chosen for overseas assignments on behalf of Irish agri-food companies which included academic block release and professional skills training
  • Study of emerging and potential strategic shifts in the global food industry with a strong focus on leadership themes in food and agribusiness
  • Creation of effective customer value propositions across a four-client portfolio
    (alcohol, dairy, confectionary)
  • Completed client-specific R&D assignments and provided insights on client route to market strategies
  • Liaised with relevant distributors and importers to implement direct sales strategies
  • Developed and managed client-specific brand activations and training
    for key accounts across the portfolio

Academic Education

  • MSc Business, Leadership & Management Practice
    UCD Michael Smurfit Graduate Business School
  • MSc International Marketing Practice
    UCD Michael Smurfit / Bord Bia (Irish Food Board)
  • BA Hons Communications and Public Relations
    Institute of Technology, Carlow

Professional Education

  • Professional Diploma, High-Performance Sales & Business Development
    UCD Michael Smurfit Graduate Business School
  • Professional Diploma, Advanced Management Performance
    UCD Michael Smurfit Graduate Business School
  • Professional Diploma, Strategic Growth (Food Industry)
    UCD Michael Smurfit Graduate Business School

Additional Information

Irish / EU Citizen, Irish Passport Holder

Full Irish / EU, B Category Driver’s license