Eoin Kearney | Marketing & Brand Strategist
- LinkedIn: linkedin.com/in/kearneyeoin
- Email: hello@eoinkearney.com
- Phone: +31 6 39 87 45 72
Profile
A marketing and brand strategist with a growth mindset and passion for developing unparalleled customer experiences. I have worked internationally for companies both within established markets, as well as those entering new markets. With a healthy affinity for questioning the norm and a strong entrepreneurial spirit I have the drive to build new communities, educate consumers and ultimately identify like-minded people who embrace the brand.
Skills & Competencies
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- Leadership, People Development, Customer Experience Design, Value Proposition Design
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- Networking, Negotiation, Business Development, Critical Thinking, Digital Communications
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- Creative Direction, Copywriting, Video Editing, Graphic Design, Adobe Creative Suite, Microsoft Office
Work Experience
Feb 2020 – Present | Jun 2005 – Jun 2013
Marketing & Brand Strategist
Freelance | Various Locations
- Strategic and creative direction for 40+ clients across multiple industries
- Development of brand including; identity design, customer experience and internal culture
- Production and facilitation of marketing/brand focused training workshops
- Design/video editing for print, digital and live events
- Web/social media development, content development, copywriting
Sep 2019 – Jan 2020
Head of Marketing
Rockstart | Amsterdam, The Netherlands
- Influenced decisions by providing a marketing perspective as a member of the Management Team
- Development of marketing as a support function to advance overall company value proposition
- Design and presentation of a new framework for marketing and brand strategy
- Alignment of the brand narrative and content ideation to create a wider communication strategy
- Authored content and coordinated media relations approach for both in-house and external parties
Feb 2019 – Aug 2019 | Jun 2014 – Apr 2017
Senior Brand Manager / Manager, Customer Experience & Education
Glendalough Distillery | US / Europe
2019
- Returned to support Glendalough Distillery on an interim basis to strengthen and maintain customer satisfaction, brand development and event management during both distributor and staff transition
2014 – 2017
- Played an integral role in the distillery’s success, which now exports to 40+ markets and is valued at €20M+
- Instrumental to the set-up of US and Irish markets, resulting in business growth of 300% per annum
- Established and shaped both travel retail presence and experience within Dublin, Cork and Shannon Airports
- Management and negotiation of third-party activation, market development and distributor relationships
- Designed, developed and delivered educational and experience programmes for stakeholders and consumers
- Completed in-depth studies on both internal and external processes
- Research and analysis of consumer insights, new product development
- Successfully pioneered Glendalough’s first National Sustainability Charter
- Represented as SME at trade/consumers fairs both at home and in export markets
- Project Management of promotional campaigns and product launches
May 2017 – Jul 2018
Head of Marketing & Member Experience
Entrepreneurial People Co-Working Hub | Lyon, France
- Accelerated company growth and achieved full capacity within year one, an increase of over 80%
- Development of business model, revenue streams and financial forecasting
- Responsible for creative direction, overall marketing strategy and brand architectures
- Research, analysis and mapping of market, competitor and consumer insights
- Cultivated the E.P. community through VoC, people management, leadership and member retention
- Overhauled digital marketing approach resulting in exponential growth through SEO and Social Media
- Managed sourcing, negotiation and procurement of third-party service providers
- Conceptualised and designed coworking, conference and common areas
Jun 2013 – Jun 2014
Market Advisor (MSc)
Bord Bia (Irish Food Board) Marketing Fellowship | New York, USA
- One of 20 applicants chosen for overseas assignments on behalf of Irish agri-food companies which included academic block release and professional skills training
- Study of emerging and potential strategic shifts in the global food industry with a strong focus on leadership themes in food and agribusiness
- Development of effective customer value propositions across a four-client portfolio
- Completed client-specific R&D assignments related to consumer and competitor sets
- Researched and provided insights on client route to market strategies
- Liaised with relevant distributors and importers to implement direct sales strategies
- Developed and managed client-specific brand activations to enhance consumer knowledge and experience
- Formulated and delivered training for key accounts across the portfolio
Academic Education
- MSc Business, Leadership & Management Practice
UCD Michael Smurfit Graduate Business School - MSc International Marketing Practice
UCD Michael Smurfit / Bord Bia (Irish Food Board) - BA Hons Communications and Public Relations
Institute of Technology, Carlow
Professional Education
- Professional Diploma, High-Performance Sales & Business Development
UCD Michael Smurfit Graduate Business School - Professional Diploma, Advanced Management Performance
UCD Michael Smurfit Graduate Business School - Professional Diploma, Strategic Growth (Food Industry)
UCD Michael Smurfit Graduate Business School
Additional Information
Irish / EU Citizen, Irish Passport Holder
Full Irish / EU, B Category Driver’s license